For many brands, the last year was a tipping point in how their businesses operate.
Customers changed, operations changed - the wonderful in-store experience you had carefully curated was shutdown overnight, and you had to scramble to becoming digital-first businesses.
Like many brands, your goal was survival - make the website better, setup online ordering, start a loyalty program, etc. Some of this was held together with duct tape and faith - but you've made it.
But what comes next?
There's hope at the end of the tunnel, but what do you do with the new expectation of the consumer, and how to do you maximize the value of all the new processes you had to create over the last year?
In this ebook, we'll be looking at the ongoing digital transformation for brands, and what YOU need to be doing to stay on top of the new normal:
- The benefits of digital transformation
- Connecting operations and marketing to create a digital flywheel
- Steps to stay ahead of the competition and customer expectations
- Tools
- People
- What are some quick steps that you can take today
- What KPIs actually matter